Why ?

I can understand why you would still accept premium rate phone-calls from punters trying to win competitions where the winners have already been decided (GMTV).

If you're a television executive, and you're running a competition, and the phone-lines suddenly go down, I can understand why you would fake a competition winner from someone visiting the studio (Blue Peter).

But I can't understand why you would run a poll to name a cat, look at the results and then pick a different name other than the winner.

What have they possibly got to gain from that ?

It's not as if 'wacky' students had rigged the poll and forced the BBC to name its new Blue Peter pet "MuthaFukka".

My worry is for the feline involved. How confused is the cat going to be now? Especially as they think they've redeemed the situation by bringing in another cat and giving that the name the original cat should have had in the first place.

It could be in therapy for years.