Carry On Daily Telegraph

Warning: This post has been deemed to be 18. This is because it has a reference to the Daily Telegraph. Please do not read the Daily Telegraph if you have an IQ above 18. Thank you.




If you didn't see Have I Got News For You last week, you'll maybe not have seen this.

The Office of Government Commerce have spent £14,000 on a new logo. And here it is:








Now, in today's terms, £14,000 for a new logo is money well spent, especially if you remember the London Olympic logo cost nearly 30 times that amount and at least you can read this one.

Until, that is, you put the logo on its side:


















Now, it doesn't need me to tell you what this looks like, so I won't. I'll let that bastion of impartiality, the Daily Torygraph, fill you in instead. Except the Torygraph have gone all Carry On about the story.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

And .....

Brand expert Michael Hamilton said while the logo’s double-entendre was probably not deliberate, it could prove an added bonus for OGC. “They’re going to get more column inches than they could ever have expected before.”

Fnarr fnarr.